By day I work as a UI designer for an e-learning company named HMH. Our team focuses on designing software tools for teachers, students and administrators. I’ve landed on education as my current industry, after working a several year stint in advertising. I enjoyed producing creative content and experiences for big name clients, but I sensed that it was time for change. Designing for education is a nice change of pace, and provides a great work/life balance.
In the evenings I switch gears into my other life, which involves a tornado of paint, clay, soil and cacti. It’s true, I’m utterly obsessed with cacti and succulents. I run a small business named Urban Cactus, a personal project that combines my interests of nature, art and design. I create quirky-rustic planters, assembled from mixed media, recycled objects or polymer clay. I sell my creations on Etsy and in craft markets. In an ideal world, I’d be thrilled to make Urban Cactus my full-time job, and open up a shop in the city. That may be a while from now, as I can’t solely survive on cactus sales. If you haven’t already viewed this project, have a look at my brand documentation.