Project - Re-brand
Role - Art Direction / Re-Branding
Visit Website - brinklesnyc.com
Brinkles is a small business that bakes badass rice crispy treats. The brand is defined by its unconventional flavors and colorful aesthetic. I was commissioned by Brinkles to execute a re-brand, which included a new logo, vinyl banner and business cards. The brand's new look is inspired by the hand-made quality of the product and the vibrant colors of its signature recipe.
Undoubtedly the most colorful of the bunch is the OG Brinkles, sporting 4 layers of rainbow magic. The name Brinkles combines the owners first name, Brinley, and sprinkles — her favorite food.