Project - Brand & Identity
Role - Branding / Art Direction
Soak Laundry Center is a privately owned business located in Lower Mills, MA. When the owner contacted me, the interior was run down, machines were functioning poorly and it was time for a serious makeover. I was commissioned to re-brand the business with its new name (formerly Lowermills Laundry Center) and reflect the new equipment and remodeling.
The design was informed by contemporary, minimal and clean aesthetics. The aim was to polish up the look of the brand, which was very much stuck in the 90's, and attract new customers in this up-and-coming area.