Project - Small Business Launch
Role - Branding / Art Direction / Illustration / Marketing
Visit Website - urbancactusbk
Urban Cactus is a passion project that combines my interests of nature, art and design. The idea spawned from my vast collection of succulents, which I began to create playful arrangements with. I wanted to share my creations with the world, so I packaged them into a brand and began to sell them at craft markets.
My quirky-rustic planters are assembled from mixed media, often incorporating re-purposed or found materials. I also sculpt forms from polymer clay which create visual puns. These sculptures integrate the structure of the plant into the design.